<span style="font-size: 11.0pt; line-height: 107%; font-family: ";Verdana";,sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: ";Times New Roman";; mso-ansi-language: PT-BR; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">We live in the era of digital technology, a time when visual information is essential for the learning process. In this respect, the teaching of <a name="_Hlk494704837">statistics </a>in university service courses needs new approaches in order to keep up with the current generations. This article describes the development of practical activities that present two motivating characteristics for the teaching of Exploratory Data Analysis to university students: 1) Practical activities with a modern layout and design elements and 2) Contextualization of data on ecological and social issues. The results show that the elaboration of visually appealing activities associated with the contextualization of data has motivated Biotechnological Engineering students who presented means of their ratings greater than classes without the procedure described. Thus, that there was an increasing interest in using statistical tools to address the situations in the activities proposed and the results indicate an improvement in the scores of the class which completed the new-format course.</span>